Customer service represents a wide-ranging business discipline that is core to many companies success. Customer service includes measuring customer satisfaction levels, improving enterprise-wide support and response times, as well as managing customer data to look for buying or complaint trends. As such, customer service is business requirement that impacts an organization at nearly every level.

Thankfully, there are a variety of options available for companies to improve their customer service levels. These include call centers to manage inbound customer inquiries, sophisticated CRM and ECRM software solutions, as well as help desk applications.