The extracted juice of the Hawaiian Noni plant, (Morinda citrifoli) has long been cultivated by Pacific Island natives for its health benefit. The noni plant is a small evergreen shrubwith large green leaves that resembles a rubber tree plant.

In Hawaii, the plant and its fruit are both known as noni. These plants are grown in many tropical climates for their fruit. The fruit resemble a small breadfruit, and while edible are quite bitter and consumed more often for medicinal reasons than culinary ones. They are also known as nono fruit (Tahiti), nonu fruit (Samoa), och fruit (India) and nhau fruit (SE Asia).

The extracted and processed noni juice is available from many specialty stores and is also available online.