Digital asset management is a broad discipline that covers the storage, retrieval, and management of any digital-based asset. Examples include digitally stored audio clips an editing company might use, graphics images that a newspaper may publish, and video clips that a television station stores. In all cases, digital asset management systems are designed to help companies easily archive and manage these assets, and ensure their ready availability when needed.

There are now dozens of solutions available to help with digital asset management. Some solutions offer online, hosted services that remotely store important assets, and allow access to them by any company employee that has access to the Internet. Other digital asset management solutions are housed locally, and use sophisticated software to allow users to quickly search through thousands, or even millions, of files.